Hi, I'm Adam Yu, a London-based Senior UX Designer with 5+ years of experience in B2B SaaS. I lead end-to-end design across product-led growth, monetisation, and AI-enabled products—using research and behavioural data to improve activation, conversion, and revenue.
What would you like to explore first?
Show me your case studies 💼
Here are my featured case studies:
AI-enabled B2B SaaS
Building a unified AI credit system for Vyond
$50K+ MRR growth
Product-Led Growth
Improving Vyond’s self-serve free-trial funnel
+15% sign-up, 2x AI adoption
Mobile super app
Redesigning 7-Eleven Taiwan’s OPENPOINT super app
2.5x MAU
In progress
- Coming Soon
Human-AI Interaction
Designing faceted interfaces in LLMs for prompt engineering
What about vibe-coding? ✨
Check out my AI-assisted vibe-coding explorations:
Tell me about yourself 👤
Sure! Here's a bit more about my background and journey.
About me