Hi, I’m Adam Yu, a London-based Product Designer with 5+ years in AI-enabled B2B SaaS. I turn research into intuitive product experiences across human-AI interaction, product-led growth, and onboarding.
What would you like to explore first?
Show me your case studies 💼
Here are my featured case studies:
Human–AI Interaction
Designing faceted interfaces for prompt engineering in LLMs
5 functional prototypes · 33-user study
Product-Led Growth & AI SaaS
Building a unified AI credit system for Vyond
$50K+ MRR growth · $1M+ pipeline
Product-Led Growth
Improving Vyond’s self-serve free-trial funnel
+15% sign-up, 2x AI adoption
Mobile super app
Redesigning 7-Eleven Taiwan’s OPENPOINT super app
2.5x MAU
What about functional AI prototyping? ⚡
Here are some functional AI prototypes I’ve built:
Tell me about yourself 👤
Sure! Here's a bit more about my background and journey.
About me